Results

GoSun

Results

GoSun

DTC GROWTH · USA

Scaling a Clean Energy Brand
Profitably Across DTC Channels

GoSun pioneered portable solar products. They had a great product and a mission the world needed. What they needed was a growth system that converted that mission into sustainable revenue.

2x

Meta Conversions

$0.79

Meta CPC

4x

Google Conversions

5.2x

Google ROAS

INDUSTRY

Solar-powered Appliances

FOUNDED

2016

HEADQUARTERS

Cincinnati, USA

GROWTH STAGE

Enterprise

WEBSITE

gosun.co

THE CHALLENGE

A great product.

Stagnant returns.

A great product.

Stagnant returns.

A great product.

Stagnant returns.

GoSun came to ThinkWhy with a problem familiar to many scaling DTC brands: strong product-market fit, real customer love, but paid media performance that had hit a ceiling. Their Meta ROAS had stalled at 2x and Google at 4x. Creative wasn't being tested systematically. SKU-level profitability was invisible. And there was no unified view of performance across channels.

They weren't losing. They just weren't growing. And in paid media, standing still is the same as going backwards.

GoSun came to ThinkWhy with a problem familiar to many scaling DTC brands: strong product-market fit, real customer love, but paid media performance that had hit a ceiling. Their Meta ROAS had stalled at 2x and Google at 4x. Creative wasn't being tested systematically. SKU-level profitability was invisible. And there was no unified view of performance across channels.

They weren't losing. They just weren't growing. And in paid media, standing still is the same as going backwards.

Stagnant Meta ROAS stuck at 2x
No systematic creative testing to break the ceiling

Limited ad creative testing
Same formats running without iteration or performance scoring

Weak audience segmentation
Broad campaigns with no cohort-based profitability view

No SKU-level profitability visibility
Spend allocated equally across high and low-margin products

Seasonal promotions not capitalised on
No structured festive campaign execution

No consolidated dashboard
Performance data scattered across Meta, Google, Shopify, and Amazon

OUR APPROACH

Six interventions.
One growth system.

We didn't just optimise campaigns. We rebuilt the engine, from creative and audience strategy to SKU-level economics and real-time reporting.

INFLUENCER & UGC

Influencer-Driven UGC &
Brand Engagement

We partnered GoSun with micro and mid-tier influencers genuinely aligned with clean energy and outdoor living, not just reach, but resonance. We provided creative briefs and production scripts designed to capture authentic moments: real people cooking, charging, surviving off-grid.

The UGC generated became the foundation of GoSun's top-performing ad creative, content that felt native to the feed and built trust before the landing page ever loaded.

We partnered GoSun with micro and mid-tier influencers genuinely aligned with clean energy and outdoor living, not just reach, but resonance. We provided creative briefs and production scripts designed to capture authentic moments: real people cooking, charging, surviving off-grid.

The UGC generated became the foundation of GoSun's top-performing ad creative, content that felt native to the feed and built trust before the landing page ever loaded.

CREATIVE TESTING

Multi-Layer Creative Testing
Across Formats

We ran a structured creative testing programme across static images, GIFs, video, carousels, and DPA with Advantage+ campaigns. Every format tested against a clear hypothesis: which creative angle, product, and audience combination produces the best CPR.

Creative variations were built around three proven angles, product demo, urgency offer, and real-life UGC, giving us a learning loop that kept improving with every sprint.

We ran a structured creative testing programme across static images, GIFs, video, carousels, and DPA with Advantage+ campaigns. Every format tested against a clear hypothesis: which creative angle, product, and audience combination produces the best CPR.

Creative variations were built around three proven angles, product demo, urgency offer, and real-life UGC, giving us a learning loop that kept improving with every sprint.

SEASONAL CAMPAIGN

Festive Campaign Execution,
Green Energy Positioning

We designed a St. Patrick's Day promotion that went further than a discount. We tied the "green" of the holiday directly to GoSun's clean energy mission, "Green Energy Sale", creating a campaign that felt brand-coherent, not opportunistic.

SKU PROFITABILITY

Prioritising High-AOV Products
to Scale Profitably

Prioritising High-AOV Products to Scale Profitably

Most brands treat all SKUs equally. We don't. We analysed GoSun's full product catalogue by margin, AOV, return rate, and LTV signal, and shifted advertising focus decisively toward high-ticket, high-margin products: GoSun Fusion and GoSun Flow Pro.

The result: the same budget now drove significantly higher ROAS while reducing CAC on products that actually moved the business forward.

LTV ANALYSIS

LTV Cohort Analysis for
Sustainable Scaling

Prioritising High-AOV Products to Scale Profitably

We implemented cohort-based LTV analysis to identify which customer groups had the highest repeat purchase rates, and built budget allocation strategy around those profitable segments rather than chasing cold traffic volume.

This fundamentally changed how GoSun thought about scaling: from "how do we get more first purchases" to "how do we get more of the right customers."

ANALYTICS INFRASTRUCTURE

Custom PowerBI Dashboard,
One View. All Channels.

Prioritising High-AOV Products to Scale Profitably

We built a fully customised PowerBI dashboard that pulled live data from Meta, Google, Shopify, and Amazon into a single view, with ROAS, CAC, LTV, and revenue tracked by channel, SKU, and campaign simultaneously.

For the first time, GoSun's team could see the full picture in one place, making faster, sharper decisions without the delay of manual reporting.

THE RESULTS

From stagnant to sustainable

Through creative innovation, SKU-wise precision, influencer collaborations, cohort-based scaling, and advanced data dashboards, GoSun transitioned from flat returns to a scalable, profit-first DTC engine.

2x

Meta Conversions

$0.79

Meta CPC

4x

Google Conversions

5.2x

Google ROAS

Case Studies

GoSun – Scaling USA’s Clean Energy Brand Across DTC Channels

View full story

GoSun – Scaling USA’s Clean Energy Brand Across DTC Channels

View full story

Let’s Achieve
Profit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Prefer email?

Reach us at listen@thinkwhyglobal.com

Let’s Achieve
Profit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Prefer email?

Reach us at listen@thinkwhyglobal.com

Let’s Achieve
Profit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Prefer email?

Reach us at listen@thinkwhyglobal.com

We combine positioning strategy, paid media, and conversion design to help you grow profitably, without betting everything on ad spend.

Links

About

Offshore

Results

Careers

Book A Call

Services

Positioning & Conversion Design

DTC Website Growth

Marketplace Growth

Contact

BE
MEANINGFULLY
DIFFERENT.

We combine positioning strategy, paid media, and conversion design to help you grow profitably, without betting everything on ad spend.

Links

About

Offshore

Results

Careers

Book A Call

Services

Positioning & Conversion Design

DTC Website Growth

Marketplace Growth

Contact

BE
MEANINGFULLY
DIFFERENT.

We combine positioning strategy, paid media, and conversion design to help you grow profitably, without betting everything on ad spend.

Links

About

Offshore

Results

Careers

Book A Call

Services

Positioning & Conversion Design

DTC Website Growth

Marketplace Growth

Contact

BE
MEANINGFULLY
DIFFERENT.

Scaling a Clean Energy BrandProfitably Across DTC Channels

Scaling a Clean Energy BrandProfitably Across DTC Channels

GoSun pioneered portable solar products. They had a great product and a mission the world needed. What they needed was a growth system that converted that mission into sustainable revenue.

GoSun pioneered portable solar products. They had a great product and a mission the world needed. What they needed was a growth system that converted that mission into sustainable revenue.

2x

$0.79

4x

5.2x

Solar-powered Appliances

Solar-powered Appliances

2016

2016

Cincinnati, USA

Cincinnati, USA

Enterprise

Enterprise

gosun.co

gosun.co

A great product.

Stagnant returns.

A great product.

Stagnant returns.

A great product.

Stagnant returns.

They weren't losing. They just weren't growing. And in paid media, standing still is the same as going backwards.

They weren't losing. They just weren't growing. And in paid media, standing still is the same as going backwards.

Stagnant Meta ROAS stuck at 2xNo systematic creative testing to break the ceiling

Limited ad creative testingSame formats running without iteration or performance scoring

Weak audience segmentationBroad campaigns with no cohort-based profitability view

No SKU-level profitability visibilitySpend allocated equally across high and low-margin products

Seasonal promotions not capitalised onNo structured festive campaign execution

No consolidated dashboardPerformance data scattered across Meta, Google, Shopify, and Amazon

Six interventions.One growth system.

We didn't just optimise campaigns. We rebuilt the engine, from creative and audience strategy to SKU-level economics and real-time reporting.

Influencer-Driven UGC &Brand Engagement

Influencer-Driven UGC &Brand Engagement

We partnered GoSun with micro and mid-tier influencers genuinely aligned with clean energy and outdoor living, not just reach, but resonance. We provided creative briefs and production scripts designed to capture authentic moments: real people cooking, charging, surviving off-grid.

The UGC generated became the foundation of GoSun's top-performing ad creative, content that felt native to the feed and built trust before the landing page ever loaded.

We partnered GoSun with micro and mid-tier influencers genuinely aligned with clean energy and outdoor living, not just reach, but resonance. We provided creative briefs and production scripts designed to capture authentic moments: real people cooking, charging, surviving off-grid.

The UGC generated became the foundation of GoSun's top-performing ad creative, content that felt native to the feed and built trust before the landing page ever loaded.

Multi-Layer Creative TestingAcross Formats

Multi-Layer Creative TestingAcross Formats

We ran a structured creative testing programme across static images, GIFs, video, carousels, and DPA with Advantage+ campaigns. Every format tested against a clear hypothesis: which creative angle, product, and audience combination produces the best CPR.

Creative variations were built around three proven angles, product demo, urgency offer, and real-life UGC, giving us a learning loop that kept improving with every sprint.

We ran a structured creative testing programme across static images, GIFs, video, carousels, and DPA with Advantage+ campaigns. Every format tested against a clear hypothesis: which creative angle, product, and audience combination produces the best CPR.

Creative variations were built around three proven angles, product demo, urgency offer, and real-life UGC, giving us a learning loop that kept improving with every sprint.

Festive Campaign Execution,Green Energy Positioning

We designed a St. Patrick's Day promotion that went further than a discount. We tied the "green" of the holiday directly to GoSun's clean energy mission, "Green Energy Sale", creating a campaign that felt brand-coherent, not opportunistic.

Prioritising High-AOV Productsto Scale Profitably

Prioritising High-AOV Products to Scale Profitably

Most brands treat all SKUs equally. We don't. We analysed GoSun's full product catalogue by margin, AOV, return rate, and LTV signal, and shifted advertising focus decisively toward high-ticket, high-margin products: GoSun Fusion and GoSun Flow Pro.

The result: the same budget now drove significantly higher ROAS while reducing CAC on products that actually moved the business forward.

LTV Cohort Analysis forSustainable Scaling

Prioritising High-AOV Products to Scale Profitably

We implemented cohort-based LTV analysis to identify which customer groups had the highest repeat purchase rates, and built budget allocation strategy around those profitable segments rather than chasing cold traffic volume.

This fundamentally changed how GoSun thought about scaling: from "how do we get more first purchases" to "how do we get more of the right customers."

Custom PowerBI Dashboard,One View. All Channels.

Prioritising High-AOV Products to Scale Profitably

We built a fully customised PowerBI dashboard that pulled live data from Meta, Google, Shopify, and Amazon into a single view, with ROAS, CAC, LTV, and revenue tracked by channel, SKU, and campaign simultaneously.

For the first time, GoSun's team could see the full picture in one place, making faster, sharper decisions without the delay of manual reporting.

From stagnant to sustainable

From stagnant to sustainable

From stagnant to sustainable

Through creative innovation, SKU-wise precision, influencer collaborations, cohort-based scaling, and advanced data dashboards, GoSun transitioned from flat returns to a scalable, profit-first DTC engine.

2x

$0.79

4x

5.2x

Case Studies

GoSun – Scaling USA’s Clean Energy Brand Across DTC Channels

View full story

GoSun – Scaling USA’s Clean Energy Brand Across DTC Channels

View full story

Let’s AchieveProfit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Let’s AchieveProfit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Let’s AchieveProfit-first Growth Together

Schedule a strategy session with us by completing the form. Our eCommerce analyst will reach out to guide you through the next steps.

Scaling a Clean Energy Brand
Profitably Across DTC Channels

Scaling a Clean Energy Brand
Profitably Across DTC Channels

Stagnant Meta ROAS stuck at 2x
No systematic creative testing to break the ceiling

Limited ad creative testing
Same formats running without iteration or performance scoring

Weak audience segmentation
Broad campaigns with no cohort-based profitability view

No SKU-level profitability visibility
Spend allocated equally across high and low-margin products

Seasonal promotions not capitalised on
No structured festive campaign execution

No consolidated dashboard
Performance data scattered across Meta, Google, Shopify, and Amazon

Six interventions.
One growth system.

Influencer-Driven UGC &
Brand Engagement

Influencer-Driven UGC &
Brand Engagement

Multi-Layer Creative Testing
Across Formats

Multi-Layer Creative Testing
Across Formats

Festive Campaign Execution,
Green Energy Positioning

Prioritising High-AOV Products
to Scale Profitably

LTV Cohort Analysis for
Sustainable Scaling

Custom PowerBI Dashboard,
One View. All Channels.

Let’s Achieve
Profit-first Growth Together

Let’s Achieve
Profit-first Growth Together

Let’s Achieve
Profit-first Growth Together