PCD & AMAZON GROWTH · INDIA
33%
50%
4x
55%
Premium pricing without premium clarity
Higher price point versus generic competitors, but listings failed to communicate why Humpy Farms was worth it
PPC spend without brand positioning
Campaigns running on broad keywords with no brand-led creative strategy, driving traffic to pages that didn't convert
No category ownership
No clear positioning in the natural foods space, "stone-ground" and "chemical-free" buried in bullet points, not leading the story
Trust signals not working hard enough
Certifications existed but weren't placed where buyers hesitate, above the fold, in the A+ content, early in the scroll
Two interventions.
One brand transformation.
We focused on the two highest-leverage areas: making the brand visible and believable through conversion-led creative, then making PPC profitable by backing it with the right foundation.
INFOGRAPHICS & BRAND STORE
20+ infographics produced
5+ product categories covered
Brand Defense
Competitor Conquest
Category Capture
Retargeting
PPC Structure Built
AMAZON PPC
THE CREATIVE WORK
Every listing built to
sell belief in seconds
We produced 20+ infographics, A+ content, and brand store assets across 12 product categories, each designed to differentiate Humpy Farms from mass and imported alternatives at a glance.
When the brand looked the part, everything followed, conversions, cart additions, daily orders, and revenue. The PPC became profitable because the listing did its job first.
33%
50%
4x
55%
Case Studies
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