Everything needed to turn browsers into buyers
01. PRF Score
Your positioning scored 0–100 across 5 dimensions — ICP clarity, alternative definition, differentiator strength, proof density, messaging alignment.
02. Competitive Alternatives Map
03. ICP Value Themes Analysis
04. Differentiator Inventory
05. Match Matrix
06. Top 7 Positioning Leaks
07. Top 7 Conversion Leaks
08. ICE-Scored Fix List
09. Test Recommendations
WHY IT MATTERS
You can't fix what you haven't diagnosed
Most brands guess at their conversion problems, they change button colours, tweak headlines, or run another discount. Without a clear diagnosis, every fix is a shot in the dark.
OUR PROCESS
A structured process.
Not a guess.
01
VOC Mining
Extract the exact language your best customers use, from reviews, returns, support tickets, and ad comments.
02
Competitive Mapping
Define every real alternative a shopper considers instead of you, and assess how your messaging performs against each.
03
PRF Scoring
Score your positioning across 5 dimensions using the PRF framework.
04
Prioritised Recommendations
Deliver a full audit with ICE-scored fixes, test hypotheses, and a clear action plan.
43%
Decrease in ACOS
4.2x
ROAS Achieved
