Everything needed to build
a compounding Meta machine
01. Customer Segmentation Strategy
Targeted segments based on purchase history, engagement level, and demographics — ensuring every message is relevant
02. Automated Lifecycle Campaigns
03. Behaviour-Triggered Messaging
04. Compelling Copy & Creative Design
05. A/B Testing & Campaign Optimisation
06. WhatsApp & SMS Optimisation
07. First-Party Data Integration
08. Performance Reporting & Insights
WHY IT MATTERS
Acquiring customers once
is the most expensive way to grow
Most DTC brands spend 80% of their growth budget on acquisition and almost nothing on retention. But a customer who buys twice is worth 3x a customer who buys once. And a strong retention system means every new customer acquired through ads pays back faster, lowering your dependency on paid spend.
OUR PROCESS
AI-driven segmentation.
Human-led creative. Always.
01
Audit & Baseline
We audit your existing retention channels, email, SMS, WhatsApp, assessing list health, flow coverage, segmentation quality, deliverability, and revenue per subscriber. We identify what's missing and what's underperforming.
02
Segmentation & Strategy
We build your segmentation architecture, RFM-based segments (Recency, Frequency, Monetary), engagement tiers, and lifecycle stages. Then we map the right message to the right segment.
03
Build & Launch
We build the full lifecycle, welcome series, post-purchase flows, abandoned cart recovery, re-engagement sequences, and win-back campaigns, across email, SMS, and WhatsApp.
04
Test, Optimise & Compound
We A/B test every major variable, subject lines, send times, copy angles, creative formats, and build the retention system into a compounding revenue engine.
43%
Decrease in ACOS
4.2x
ROAS Achieved
